FORE The Mind” is more than just a play on words — it’s the heartbeat of Shank&Co.

In golf, “fore” is a warning call — a shout to protect others. At Shank&Co, we’ve reclaimed that shout. Not as a warning shot, but as a call to action — to protect, prioritise, and care for our mental health.

This slogan represents the intersection between the game of golf and the inner game we all play every day — in our thoughts, emotions, and mental well-being. Whether you’re battling anxiety, stress, or just seeking clarity on the course, “FORE The Mind” reminds us that mental health deserves attention, conversation, and space.

It’s a statement for those who play golf not just to win, but to breathe. To be present. To heal.

It’s for the ones who show up on the green because it’s their safe space.

It’s for those who know the silence between swings can speak volumes.

Wearing “FORE The Mind” is wearing your truth — it’s showing others that golf isn’t just a sport; it’s therapy, it’s release, it’s your reset button.

At Shank&Co, mental health isn’t just a message — it’s our mission. That’s why we proudly donate 10% of our profits every quarter to Mind, a leading UK mental health charity.

Mind provides vital support and advice to anyone experiencing a mental health problem. They fight tirelessly to ensure no one faces their struggles alone — offering services like crisis helplines, local community support, workplace mental health training, and campaigning for better mental health legislation.

We chose Mind because their work directly aligns with ours:

We’re not just printing designs on t-shirts — we’re printing purpose into every thread. Golf is our way of healing, and Shank&Co is our way of giving others the same chance — to talk, to breathe, to recover.

Whether it’s through awareness, clothing that sparks conversation, or direct donations — we exist to drive out the stigma and play our part in helping minds stay strong.

FORE The Mind. FORE the people. Always.

We’ve only just taken our first swing.

The “FORE the mind” drop was just the beginning — a statement of intent. But what’s coming next will take the message even deeper.

New Drops. New Slogans. Same Mission.

Soon, you’ll see powerful new designs that speak the truth behind the game — and the mind behind the swing.

Upcoming releases include:

• “Mind Over Mulligan” – because second chances matter, and so does your mindset.
• “Putt the Pressure Away” – a quiet call to release the tension and just roll with it.

And that’s just the front nine.

We’re blending mental health messages with sleek golfwear that starts conversations — without shouting.

Because sometimes, the loudest statements are worn in silence.