Our Mission

Our Mission

Shank&Co: Our Mission. It’s a Movement FORE the Mind.

At Shank&Co, we’re not just building a golf brand — we’re building a community, a lifeline, and a conversation.

Golf isn’t just a game to us. It’s an escape. A reset. A space where judgement fades and healing begins. A place where mates talk freely between holes about life’s pressures — from work to mental health — and walk away lighter than when they arrived.

Why We Exist

Shank&Co was born out of something deeper than fashion or fairways. It came from real-life struggles — the kind you don’t always see. We know what it’s like to battle your mind. To feel like you’re losing when no one’s keeping score. Golf became our escape. Each shot, each hole, each round — a small step in healing.

That’s why we created Shank&Co — to use golf and clothing as tools to spread awareness, support mental health, and spark open conversations.

What We’re Doing

We’re designing premium golfwear with purpose. Clothing that not only performs and looks sharp — but says something. Every piece carries a message. From “FORE the mind” to “Drive out the demons,” our slogans are more than catchphrases. They’re reminders, nods, and conversation starters about mental health.

We’re also building something practical:

  • A website not just to shop, but to connect.

  • A direct link to mental health support, with helpline contacts for those who need them. 

  • A promise: 10% of profits go directly to Mind, the mental health charity doing life-saving work every day.


This isn’t just about looking good on the green. It’s about showing up for each other — even when the game of life gets rough.

Why It Matters


Because men still struggle to talk. Because too many suffer in silence. Because even on the good days, the weight of the world can be heavy. And because mental health isn’t a trend — it’s reality.

Golf gives us a reason to meet, to move, and to talk. With Shank&Co, we’re making that talk louder. Stronger. Harder to ignore.

What Your Support Means

  • When you wear Shank&Co, you’re not just buying golfwear — you’re backing a mission.
  • You’re telling the world: “I stand for something bigger than birdies.”

  • You’re helping someone else feel seen.

  • You’re investing in a brand that reinvests in people.


We’re not backed by millions. We’re backed by purpose, by people like you, and by a relentless drive to make change through something we love.

Join the Movement

This is your invite — to wear the message, share the mission, and help us take Shank&Co from a small spark to a nationwide conversation.

Let’s play for something bigger. Let’s drive out the stigma. Let’s go FORE the Mind

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